Love Bomb is a song by The Neighbourhood that was unofficially released prior to their full album Ultrasound, and this cover was created before the album’s official release. The goal of the project was to design an album cover that captured the mood and tone of the song while giving it a unique visual identity separate from the existing album imagery. The design focuses on a moody, emotional aesthetic with hints of romantic tension and dramatic energy. I utilized augmented reality to create a motion cover to highligh different uses of technology.
DESIGN BREIF
OVERVIEW: The goal of this project is to create an album cover for Love Bomb, a song by The Neighbourhood that was unofficially released prior to their full album Ultrawave. The cover is meant to give the track its own visual identity while reflecting the mood, tone, and emotional energy of the song.
OBJECTIVE: The objective is to design a visually striking and memorable album cover that captures the song’s moody, romantic, and dramatic aesthetic. The design should feel cohesive with the artist’s style while remaining versatile enough to be used across streaming platforms, social media promotion, and other music-related visuals.
TARGET MARKET: The target audience includes young adults and music listeners who are drawn to emotionally charged, visually expressive music. This audience engages heavily with streaming platforms and social media, making a strong visual identity important for recognition and engagement.
PRIMARY MESSAGE: The primary message of the album cover is to communicate the energy, emotion, and dramatic tone of Love Bomb. The design should visually represent the intensity of the song while creating a strong and recognizable identity that can be associated with the track across multiple forms of media.
COMPONENTS
VINYL
Animated Cover
In the augmented reality portion the album cover, viewers can scan the cover using the Artivive app to reveal hidden motion graphics. This interactive layer allows the audience to experience the cover beyond the physical artwork, blending print design with motion graphics to create an immersive hybrid experience. The example video explains how to use the app to scan my designs.